Statistics & Testimonials
The success story of aaa
What began in Friedrichshafen in 2014 with 81 exhibitors has now become a highly successful series of events throughout the D-A-CH region. In 2026, the first all about automation events will take place in Berlin and Wels, Austria. In 2027, Graz in Austria will be added as a new location.
Friedrichshafen
The birthplace of the event series and now the largest aaa trade fair, with an impact on the entire international Lake Constance region and the whole of southern Germany.
Number of exhibitors
* 2026: expected exhibitor number
2023
321
2024
380
2025
377*
2026
>440*
Düsseldorf
Since 2015 the regional exhibition for and in NRW. Started at Messe Essen, the aaa in the west moved to Areal Böhler in Düsseldorf in 2022.
Number of exhibitors
Since 2023: all available stand space occupied
2022
128
2023
168
2024
168*
2025
226
Chemnitz
aaa in eastern Germany started in Leipzig in 2015 and moved to the heart of Saxony’s industrial engineering region in Chemnitz in 2020.
Number of exhibitors
Since 2023: all available stand space occupied
2022
175
2023
191
2024
195*
2025
215*
Hamburg
Since 2017, an aaa has been held in the Hamburg metropolitan region. Since 2025, it has been held at the Hamburg Messe exhibition centre and is relevant for the whole of northern Germany.
Number of exhibitors
2022, 2023, 2024: all available stand space occupied
*2025: expected exhibitor number
2022
140
2023
141
2024
142*
2025
210*
Heilbronn
The Heilbronn-Franken region is considered to be the fastest-growing region in Baden-Württemberg in economic terms. Since 2022, the region has also been a meeting place for all about automation.
Number of exhibitors
* 2024: expected exhibitor number
2022
136
2023
147
2024
180*
2025
211
Wetzlar
Central Hesse is the “natural centre” of Germany and the strongest industrial region in Hesse. Starting in 2021, an “all about automation” event will take place in Wetzlar every two years.
Number of exhibitors
*2025: expected exhibitor number
2021
64
2023
91
2025
86
Zürich
The advantages of Zurich as a trade show location are obvious: good connections and accessibility in the heart of the most populous canton and strongest economic area in Switzerland. aaa started here in 2022.
Number of exhibitors
* 2026: expected exhibitor number
2022
97
2024
160*
2026
200*
Straubing
2024 was the first year that all about automation was held in Bavaria. Straubing is located in the middle of the industrial region of Lower Bavaria and is connected on a short way to the also economically strong Upper Palatinate. The aaa in Straubing takes place every 2 years.
Number of exhibitors
2024: all available space booked
* 2026: expected exhibitor number
2024
160*
2026
165
Berlin
Berlin is a hub for start-ups and innovation. The city’s economic dynamism is strengthened by a growing tech scene and investments in future technologies. From 2026, all about automation will also be connecting its community in Berlin.
Premiere in 2026
* 2026: expected exhibitor number
2026
150*
Wels
Upper Austria is known for its strong industrial base. The Wels Exhibition Centre offers one of the newest and most technically advanced exhibition halls in Austria. From 2026 onwards, an all about automation event will be held here every even-numbered year.
Premiere in 2026
* 2026: expected exhibitor number
2026
225*
Graz
Graz is an important hub for business and innovation. Centrally located in Styria and close to major transport hubs. From 2027 onwards, an all about automation event will take place here every two years.
Premiere in 2027
* 2024: expected exhibitor number
2022
97
Straubing
2024 was the first time an all about automation event was held in Bavaria. Straubing is located in the centre of the industrial region of Lower Bavaria and has a short connection to the Upper Palatinate, which also has a strong economy. The aaa in Straubing takes place every 2 years.
Number of exhibitors
* 2024: expected exhibitor number
2024
160
Exhibitor and visitor feedback*
0
Visitor recommendation score on a scale of 1 to 10
0
%
of the exhibitors are satisfied or more than satisfied with the number of new contacts
0
%
of exhibitors rate the atmosphere at the event as very good or good
* aggregated results of the exhibitor and visitor surveys that have been carried out
Exhibition report
In the exhibition reports, you will find detailed information on the number and structure of visitors, survey results and feedback for each location and exhibition.
Das sagen Aussteller und Besucher
„Das regionale Messekonzept ist für unseren Messeerfolg essenziell. Wir können direkt auf einer persönlichen Ebene mit den Besuchern sprechen und punkten mit der regionalen Nähe."
Ruhrbotics GmbH
„Klein, familiär, innovative Hersteller und Produkte, gute Verpflegung, freundliche Atmosphäre.“
„Für mich ist es diese Verbindung von Mensch zu Mensch, die Messen wie die aaa so wertvoll macht. Wir sind nicht nur da, um Produkte zu zeigen – wir sind da, um Beziehungen zu stärken und gemeinsam in die Zukunft zu schauen.“
„Es ist eine interessante und wichtige Schwerpunktmesse in der Region. Hier trifft sich die Kompetenz.“
"Wie jedes Jahr ein voller Erfolg! Neugierige Besucher, interessante Applikationen und erfolgreiche Lösungen.“
Pilz GmbH & Co. KG
„Eine super informative und übersichtliche Veranstaltung, auf Fachbesucher bezogen.“
