Hamburg
Hamburg Messe
2 + 3. June 2026
Next date: 2 + 3 June 2026
As part of the exhibition trio featuring Logistics & Automation and Empack, with around 350 exhibitors!
For Visitors
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Für Aussteller
Request a booth for 2027 now!
The exhibition for industrial automation in the north of Germany
Automation live, networked, in the spotlight.
A new chapter for all about automation in Hamburg: the move from Hamburg-Schnelsen to the centre of the city and the new date in June set a clear signal – closer to the community, easier to reach, even more closely networked.
The new event concept was a success: a total of 347 exhibitors and 3,542 trade visitors, countless personal discussions, live demos and aha moments. Together with EMPACK and LOGISTICS & AUTOMATION, all about automation formed a powerful trade fair trio. Manufacturers, integrators, software providers and service providers met decision-makers and users from the region.
all about automation stands for a modern and efficient trade fair format for automation, robotics and digitalisation solutions for the industry of today and tomorrow.
Thanks to everyone who helped to organise this successful kick-off.
The next all about automation date in Hamburg: 2 + 3 June 2026.
The exhibition for industrial automation in the north of Germany
Experience automation expertise live
At all about automation, regionally based users and decision-makers meet with manufacturers of automation components and systems, suppliers of robotics solutions, integrators, software providers, service providers and distributors. Solutions on the way to flexible automation and smart production are designed in direct contact.
all about automation offers a modern and efficient exhibition concept. Thanks to the standardised system stand design, all players meet at eye level. The pleasant atmosphere and the high quality of the discussions characterise the trade fair.
Our event highlights:
Premiere at Hamburg Messe
Three exhibitions - one experience
The Logistics & Automation Hamburg and Empack Hamburg trade fairs, also organised by Easyfairs, will take place at the same time as all about automation.
With just one ticket, visitors can experience innovations and solutions from industrial automation, intralogistics and packaging.
Three Exhibitions in Hamburg!
Three trade shows—one experience
Held in conjunction with all about automation are the trade fairs Logistics & Automation Hamburg and Empack Hamburg, also organized by Easyfairs.
With a single ticket, visitors can explore innovations and solutions in industrial automation, robotics, digitalization, intralogistics, and packaging.
2025 in June with over 330 exhibitors for industrial automation, intralogistics and packaging!
From 2025, the Hamburg edition of all about automation will take place at the Hamburg Messe exhibition centre. More than 250 automation exhibitors will present their solutions, 70 per cent more than last year.
The two events Logistics & Automation Hamburg and Empack Hamburg, also organised by Easyfairs, will take place at the same time as all about automation. With one ticket, visitors can experience three exhibitions with a total of over 330 exhibitors.
Request registration form
Stands are fully booked
Product Highlights
At all about automation you will see thousands of products and find partners for your individual automation solution. Here we present you some highlights.
Exhibitor highlights
Exhibitors at all about automation introduce themselves and invite visitors.
Experience automation competence live
Camozzi Automation and Hans E. Winkelmann GmbH have developed a proven collaboration based on trust and efficiency, with the aim of taking pneumatic drive technology to a new level through digitalisation and innovation.
The smart cylinder project:
The smart cylinder project was launched as part of the partnership. The aim was to combine traditional pneumatics with the possibilities of modern digitalisation. The result is an innovative system that improves the efficiency and precision of pneumatic cylinders and sets new standards in automation technology.
Partnership with the VDI Hamburg Working Group on Production and Logistics
VDI Fachforum – Digital Factory
Industrial production is undergoing a major transformation. Growing demands for flexibility, efficiency, and sustainability call for a holistic approach to factory planning, implementation, and operations. Today, digital methods enable integrated planning processes across the entire lifecycle.
Die Veranstaltung „Digital Factory: Rethinking Planning, Realization and Operations“ greift diese Entwicklung auf und beleuchtet aktuelle Ansätze der digitalen Fabrikplanung. Im Fokus stehen modellbasierte Planungsmethoden, simulationsgestützte Entscheidungsprozesse, datengetriebene Optimierung im laufenden Betrieb sowie Perspektiven aus Wissenschaft und Praxis.
Date & Place
Location Hamburg
The Hamburg metropolitan region is one of the most competitive regions in Germany and Europe. Hamburg is characterized by medium-sized businesses and has a broadly diversified economic structure. The all about automation is the annual meeting place on the subject of automation.
Venue:
Hamburg Messe
Hall B6 / Entrance South
Karolinenstraße 20-22
20357 Hamburg, Germany
Opening hours:
Tuesday, 2 June 2026
9 a.m.-5 p.m.
Wednesday, 3 June 2026
9 a.m. – 4 p.m.
1750
Exhibitors per year
7
Locations in the DACH region
35 000
Exhibition space
28 000
Visitors per year
What exhibitors and visitors say
"I found this event extremely beneficial! Close uncomplicated contact with the companies! Really, really great!"
"Once again, it was a great event. Great contacts with new and existing customers."
"Super, super, super!!! The presentations and the stands were first class. There was up-to-date information and trends for automation."
"It was another very successful show with lots of information and exciting regional contacts. We are looking forward to all about automation 2025."
"It is an interesting and important key exhibition in northern Germany. This is where the expertise meets."
"I have been visiting the aaa in Hamburg as an exhibitor for several years now and we appreciate the good and qualified technical discussions as well as the concrete projects that visitors come to the exhibition with."
"All my expectations were met. The organisation, including the catering
is simply great, the ambience is just right."
Review 2024
Meeting point for experts and practitioners
All stand spaces were taken when all about automation took place in the Hamburg-Schnelsen exhibition hall on 17 + 18 January 2024 and more visitors came than ever before.
The regional exhibition was the place to go to find the right solution for automation, robotics and digitalisation issues to meet individual needs.
Partners
Competence Partners
Our partners:
Well-positioned with strong partners: At all about automation, we collaborate with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, where practical solutions, knowledge sharing, and networking take center stage.
Expert Partner
Co-located Event
Premium Medienpartner
Media Partner
You can learn more about our media partners here.
Request the 2027 application materials
Strong in Content
The Talk Lounge, held in conjunction with the trade show, offers practical presentations on trending topics in automation. There are also special opportunities at all about automation in Hamburg for startups and for showcasing innovations.
The Largest Automation Event
The Talk Lounge, held in conjunction with the exhibition, offers practical presentations on trending topics in automation. There are also special opportunities at all about automation in Hamburg for startups and for showcasing innovations.
