Hamburg Messe
3 + 4 June 2025

Bye-bye until 2025, Hamburg!

The all about automation in Hamburg took place on 17 + 18 January 2024. 146 exhibitors and 1,872 visitors made the aaa the centre of excellence for automation technology in the northern region over the two days of the trade fair. The regional trade fair was the place to go to see the latest developments and to find the right solution for automation, robotics and digitalisation issues in a direct exchange.

all about automation will return to Hamburg on 15 + 16 January 2025.

The exhibition for industrial automation in the northern region

Experience automation competence live

At all about automation, regionally based users and decision-makers meet with manufacturers of automation components and systems, suppliers of robotics solutions, integrators, software providers, service providers and distributors. Solutions on the way to flexible automation and smart production are designed in direct contact.

all about automation offers a modern and efficient exhibition concept. Thanks to the standardised system stand design, all players meet at eye level. The pleasant atmosphere and the high quality of the discussions characterise the event.

Review 2024

Meeting point for experts and practitioners

regional. compact. competent
This is how all about auotmation presented itself on 17 + 18 January 2024 in the Messehalle Hamburg-Schnelsen. All stand spaces were filled and there were more visitors than ever before.

The regional event was the place to go to find the right solution for automation, robotics and digitalisation issues in a personal exchange.

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Stands are fully booked

Product Highlights

At all about automation you will see thousands of products and find partners for your individual automation solution. Here we present you some highlights.

Talk Lounge

Learn how applications have been realized and special problems solved. The presentations at the Talk Lounge directly in the exhibition hall are free of charge.


The German Robotics Association (DRV) is the new competence partner of the all about automation trade fair series.
The first tangible result of the cooperation can already be seen at all about automation in Hamburg.
The DRV is organizing a lecture block on the topic of robotics.

Full House

All stand spaces are fully booked. The range on offer for visitors is even more extensive than last year. Big names in industrial automation will be present, as will regional specialists and engineering service providers.

Talk Lounge

At the Talk Lounge - in the centre of the exhibition hall - exhibitors will present concrete application examples, new solutions and practical tips. The lecture programme is free of charge and accessible without registration.

Talk Lounge Program
Innovative solutions

Exhibitors will be showcasing new developments and innovations alongside their tried-and-tested products and solutions. The innovation gallery summarises the latest.

Innovation Gallery

Location Hamburg

The Hamburg metropolitan region is one of the most competitive regions in Germany and Europe. Hamburg is characterized by medium-sized businesses and has a broadly diversified economic structure. The all about automation is the annual meeting place on the subject of automation.

Hamburg Messe
Hall B6
Karolinenstraße 20-22
20357 Hamburg, Germany

Opening hours:
Tuesday, 3 June 2025
9 a.m.-5 p.m.
Wednesday, 4 June 2025
9 a.m. – 4 p.m.


Exhibitors per year


Locations in the DACH region

35 000

Exhibition space

28 000

Visitors per year

What exhibitors and visitors say


Competence Partners

Premium Media Partners


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