Wels
Messe Wels
20. + 21. May 2026
Premiere with over 250 exhibitors!
For visitors:
Don’t have a free ticket code yet? Request now
For the first time in Wels – will you be there?
For exhibitors:
Secure one of the last available spots for 2026 now, or request a spot for 2028!
The exhibition for industrial automation, robotics and digitalization
May 2026: all about automation premiere in Austria
Europe’s most successful exhibition series for industrial automation, robotics and digitalization is coming to Austria!
At all about automation, end users and decision-makers meet with manufacturers of automation components and systems, suppliers of robotics solutions, integrators, software providers, service providers and distributors.
In the most pleasant exhibition atmosphere, suppliers and end users at all about automation design solutions on the way to flexible automation and smart production.
The “all about automation” trade fair series offers a modern, efficient trade fair concept and is attracting more and more exhibitors and visitors. It will be coming to Austria for the first time in May. The focus is on industrial automation, robotics, and digitalization—from components to systems. Be there when Wels becomes the hub of automation in Austria!
The Talk Lounge held during the exhibition offers practical presentations on trend topics relating to automation. Special offers for start-ups, opportunities to present innovations and special promotions organized together with partners will showcase the future of automation.
Upper Austria is known for its strong industrial base. The most important sectors include mechanical and industrial engineering, the automotive supply industry, metal processing, chemicals and plastics processing. There is a strong cooperation between companies, universities and research institutions. The all about automation connects the community.
At 11 locations across the D-A-CH region, visitors to the all about automation trade show will learn how automation solutions are implemented in practice and lead to greater efficiency, productivity, and sustainability in industrial production.
The Talk Lounge, held in conjunction with the trade show, offers practical presentations on trending topics in automation. Special offers for startups, dedicated opportunities to showcase innovations, and special promotions organized in collaboration with partners highlight the future of automation.
Upper Austria is known for its strong industrial base. The key sectors include mechanical and plant engineering, the automotive supply industry, metalworking, the chemical industry, and plastics processing. There is close collaboration between companies, universities, and research institutions. “All About Automation” connects the community.
The stands for 2023 are fully booked
Product Highlights
Selected product highlights and innovations from exhibitors
The aaa in Wels
Thanks to its modern facilities, good accessibility and central location in an economically strong region, Messe Wels is an excellent location for all about automation in Austria.
With optimal transport connections, numerous parking facilities and flexible floor plans, Messe Wels offers exactly the ambience that exhibitors and visitors appreciate.
Address:
Messe Wels
Messeplatz 1
4600 Wels
Austria
Opening hours:
Wednesday, 20. May 2026
9 – 17 o’clock
Thursday, 21. May 2026
9 – 16 o’clock
Selected Product-Highlights
© Unsplash
Chemnitz
In and around Chemnitz beats the traditional heart of Saxon industry. This is the center of East German mechanical engineering. The automotive industry is also firmly anchored here.
1750
Exhibitors per year
7
Locations in the DACH region
35 000
Exhibition area
28 000
Annual visitors
The aaa concept
Exhibition can be this simple (and good)
all about automation offers a modern and efficient exhibition concept. Thanks to the uniform stand design, all players meet at eye level. The pleasant atmosphere, the clarity and the high quality of the exhibitors and discussions characterize the event.
Exhibitors can easily organize their participation. The all-inclusive concept and modern marketing technologies such as Smart Badge technology create efficiency and leave room for the essentials: direct, personal contact.
Become part of the aaa community in Austria
Be a part of the event and secure your place
Since 10 years we are on the road for all about automation. We are really looking forward to the first aaa in Austria. By working together, we will bring you very close to your regional potential customers in Upper Austria and beyond.
Service and cooperation based on partnership are our top priority. We have done our job well if you would like to come back.
Secure your stand at all about automation in Wels now. We are happy to advise you.
Statements
The announcement of the new trade fair was initially met with scepticism in the industry: location, date, demand? Our curiosity was piqued – so we took the first step and attended an information session organised by Easyfairs. Initial reservations turned into enthusiasm: the concept is convincing. We are on board and look forward to a successful event in Wels.
The trade fair concept behind all about automation convinced us right from the start: a focused platform for industrial automation that is compact, practical and dialogue-oriented. Our colleagues in Germany have been reporting very positive experiences with all about automation for years – this further reinforced our decision to participate in Wels. We look forward to helping shape this new industry meeting place in Austria, presenting our automation solutions and working with customers and partners to further advance the digital transformation.
We are delighted to be part of the first edition of AAA in Wels. The concept behind the trade fair has already been very well received in Germany and Switzerland, both by exhibitors and visitors. I am therefore convinced that All About Automation will also be a success here and will quickly establish itself as a dynamic platform for exchange.
The concept connects – it appeals to technicians of all ages. The minimalist system stand construction creates equal conditions for everyone and ensures networking on an equal footing. The focus is primarily on conversation and solutions – not on a big, staged appearance. These are exciting impulses for the industry and the venue in Wels – that's why we are happy to be part of this Austrian premiere.
Following successful trade fair appearances in Germany and Switzerland, we are delighted that the fair is now also taking place in Austria. We are pleased to have a second trade fair platform alongside Smart Automation for presenting our automation solutions to the Austrian market in future!
Partner
Our partners:
Well-positioned with strong partners: At all about automation, we collaborate with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, where practical solutions, knowledge sharing, and networking take center stage.
Mediapartner
You can learn more about our media partners here.



