Detroit
Vibe Credit Union Showplace, Novi
October 20–21, 2027
For Visitors
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Visitor registrations will be open as of July 2026.
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US debut – secure your spot now!
The exhibition for industrial automation, robotics and digitalization
Coming to the USA in 2027!
With Detroit, the established European all about automation trade show series brings its compact, hands-on format to the USA for the first time.
At all about automation, technology providers meet automation, engineering and manufacturing professionals for direct conversations about real applications and projects.
Michigan is one of the USA’s leading and most manufacturing-intensive states. The Detroit metropolitan area therefore provides the ideal setting for an all about automation trade show held close to industrial users and their production sites.
all about automation stands for hands-on automation trade shows with a personal atmosphere. Today, the successful concept is established at 10 locations across Germany, Austria and Switzerland, and will launch in the USA and the Netherlands for the first time in 2027.
Two days, clearly defined topics and a trade show format designed for meaningful conversations: all about automation provides an efficient setting for specific discussions, new connections and industrial projects.
Standardized booth packages and a welcoming trade show atmosphere create a level playing field for every exhibitor. The focus is on what matters: direct exchange between technology providers and industrial users.
Novi – at the heart of the Detroit manufacturing region
Address:
Vibe Credit Union Showplace
46100 Grand River Ave.
Novi, MI 48374
United States
9:00 AM – 5:00 PM
9:00 AM – 4:00 PM
Shaping the future of automation
Two all about automation locations in Austria
In 2026, all about automation will take place in Austria for the first time: on May 20 and 21, 2026, the event celebrated its premiere in Wels. Even before this first event, it was clear that the concept struck a chord in Austria. Demand is high, and numerous industry voices have expressed a desire for another edition in Styria.
With all about automation in Graz, exhibitors gain direct access to automation users in Styria and also benefit from excellent connections to all of Southern and Upper Austria, as well as Slovenia and Hungary.
The annual rotation of the all about automation locations in Austria—between Wels in even-numbered years and Graz in odd-numbered years—offers exhibitors a regular presence in two economically strong regions with minimal planning effort.
What exhibitors and visitors say about the all about automation
“As a first-time exhibitor at the aaa in Chemnitz, our expectations were exceeded in Saxony, home to the mechanical engineering industry. The exhibition concept with a strong regional focus was convincing.”
Paletti Profilsysteme GmbH & Co. KG
“I was very impressed with my visit to this exhibition. Technically top, well organized, location and free catering were simply great.”
“Thanks to the aaa, we were able to increase our visibility in the region and make many valuable contacts.”
Mittelstand-Digital Zentrum Chemnitz
“Comprehensive exhibition with a good selection of exhibitors. Particularly attractive due to regional proximity.”
“Specialist knowledge meets specialist expertise - an excellent platform for meeting up, planning projects and expanding horizons.”
Mobil-Mark GmbH
“Many well-known companies from the automation and sensor technology industries. I was able to discover innovations with direct contact to very competent customer advisors.”
“aaa offers a broad portfolio of automation solutions. We appreciate the high quality of customer meetings as well as the regional connections and proximity.”
Balluff GmbH
The aaa concept
Trade shows made simple
all about automation offers a modern, efficient trade show concept. Standardized booth packages and booth sizes create a level playing field for all exhibitors. A welcoming atmosphere, clear layout and the high quality of exhibitors and conversations define the show.
Exhibiting is straightforward to organise. The all-inclusive concept, combined with modern lead-capture and marketing tools, creates efficiency and leaves room for what matters most: direct, personal connections.