Friedrichshafen
Messe Friedrichshafen
02 + 03 March 2027
Over 500 exhibitors at all about automation Friedrichshafen in 2026!
For Visitors:
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Get your ticket now and experience automation live!
For exhibitors:
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Recap: all about automation in Friedrichshafen 2026
More exhibitors - more visitors!
Personal discussions, short distances, concrete solutions, and a strong trade fair atmosphere characterized all about automation in Friedrichshafen on March 10 and 11, 2026. Practical automation, robotics, and digitization solutions for machines, systems, and production were on display—with a clear focus on productivity, flexibility, and competitiveness.
The trade fair grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and visitor numbers by 21%. With 534 exhibitors and 6,850 trade visitors, the trade fair underlined its high relevance for the automation industry.
The next opportunity to experience all about automation live in Friedrichshafen is on March 2 + 3, 2027.
12
Years of Automation- Highlights on Lake Constance
534
Exhibitors
7 529
Exhibition space
6850
Visitors
Trade fair for industrial automation, robotics, and digitalization
The automation highlight on Lake Constance.
At all about automation in Friedrichshafen, users and decision-makers from the international Lake Constance region and far beyond meet with manufacturers of automation components and systems, providers of robotics solutions, integrators, digitalization experts, software providers, service providers, and distributors.
The atmosphere at the trade fair is unique. Visitors and exhibitors quickly and easily strike up conversations at the stands and work together to develop customized solutions on the path to flexible automation and smart production.
All About Automation in Friedrichshafen continues to grow
There has never been so much automation in Friedrichshafen!
This year, 522 exhibitors will be presenting their products and services, compared to 425 last year. This means that all about automation at Lake Constance will reach a new high in 2026 and will be bigger and more diverse than ever before. For the first time, the event will occupy three exhibition halls. In the first half of the year, all about automation in Friedrichshafen offers the most comprehensive range of products and services related to industrial automation, robotics, and digitalization in southern Germany.
You will receive concrete ideas for your automation projects—from control systems and robotics to digital factories.
You will speak directly with the providers’ technical and sales experts—quickly, concisely, and without detours.
Free ticket and complimentary snacks and drinks for trade visitors





Our trade fair highlights:
Two Talk Lounges with over 50 presentations, curated tours of the exhibition, special areas, and promotions make a visit particularly attractive. The Talk Lounge offers practical input on current trends in automation. In addition, all about automation in Friedrichshafen offers special deals for start-ups and for the presentation of innovations.
Friedrichshafen is an important location for industry, mobility, and technological innovation. Its proximity to leading companies, universities, and research institutes promotes practical developments in automation technology. All About Automation connects the local community and brings together users, suppliers, and experts.
At all about automation, you can experience automation in a variety of special areas. At the FutureNow! Hub, you can see practical use cases in Speakers Corner and the exhibition area. In the Start-up Area, you can discover new technologies. Guided tours of the trade fair offer a compact overview.
Nach dem Jubiläumsjahr 2024 startet die all about automation in ihr elftes Jahr am Bodensee. Dieses Mal schon etwas früher, nämlich Ende Februar. Die beiden Messehallen sind ausgebucht. Neue Flächen im Foyer bieten Platz für weitere Aussteller. Rund 400 Unternehmen werden ihre Produkte und Lösungen präsentieren.
Die zwei Talk Lounges der Messe bieten ein vollgepacktes Vortragsprogramm zu wichtigen Trends und praxisnahen Themen der Automation, Robotik und Digitalisierung.
2025 im Fokus: KI und Maschinelles Lernen, Sichere Automation, Nachhaltigkeit in der Automatisierung, Easy-to-Use Robotik und vieles mehr.
Das Programm wird im Januar 2025 veröffentlicht.
Nach dem Jubiläumsjahr 2024 startet die all about automation in ihr elftes Jahr am Bodensee. Dieses Mal schon etwas früher, nämlich Ende Februar. Die beiden Messehallen sind ausgebucht. Neue Flächen im Foyer bieten Platz für weitere Aussteller. Rund 400 Unternehmen werden ihre Produkte und Lösungen präsentieren.
Die zwei Talk Lounges der Messe bieten ein vollgepacktes Vortragsprogramm zu wichtigen Trends und praxisnahen Themen der Automation, Robotik und Digitalisierung.
2025 im Fokus: KI und Maschinelles Lernen, Sichere Automation, Nachhaltigkeit in der Automatisierung, Easy-to-Use Robotik und vieles mehr.
Das Programm wird im Januar 2025 veröffentlicht.
Start-ups sind auf der all about automation herzlich willkommen und können zu besonders attraktiven Konditionen an der Messe teilnehmen.
Die ein oder andere Erfolgsgeschichte begann auf der all about automation. Noch haben wir Start-up-Plätze frei!
- Messerundgänge zum Thema IoT und Digitalisierung
- Sonderflächen zu aktuellen
Robotik-Themen
Product highlights
Selected product highlights and innovations from exhibitors
Location Friedrichshafen
Opening hours:
Tuesday, 02 March 2026
09 a.m. – 5 p.m.
Wednesday, 03 March 2026
09 a.m. – 4 p.m.
Entrance and halls::
Registration at the West Entrance / Eingang West
Exhibition in Halls B1, B2, B3
What exhibitors and visitors say
Our first time with our own booth. We’re very satisfied and will be back. A gathering and celebration for the industry.
Mitsubishi Electric
A really great trade show. It’s wonderful to see how the event continues to grow in terms of exhibitors and visitors year after year. We consistently meet visitors at our booth who speak highly of the trade show. We’re delighted to be a part of it.
Siemens AG
Excellent organization, free parking and food, booths of roughly the same size, and casual conversations with both familiar and new companies.
As first-time exhibitors, the trade show was extremely valuable for us in terms of meeting customers and industry contacts. We’re glad we were able to participate. Many thanks also to the organizers—everything went very smoothly.
Molex Deutschland GmbH
Friedrichshafen has always been a blind spot for us, but thanks to the aaa, we can finally fill in that gap
STIWA
A paradise for tech enthusiasts, friendly exhibitors who take the time to explain things clearly, and a wide range of automation products—from small indicator lights to heavy-duty robots. Free and delicious food and drinks—it doesn't get any better than this!
The growth of the all about automation trade shows has been truly impressive. These events have now become a cornerstone of our overall marketing strategy and are absolutely indispensable to us.
IAI Industrieroboter GmbH
In my opinion, this is the best trade show concept I’ve seen so far—from the scannable admission badge to the “centralized” catering. This frees up space at the booths, and it didn’t feel as crowded there. Many thanks to the entire trade show team for the great organization.
Our partners in 2026:
Ideally positioned with strong partners: At all about automation, we work together with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, focusing on practical solutions, knowledge transfer, and networking.
Competence partners
Mediapartners
You can find out more about our media partners here.