Hamburg
Hamburg Messe
3 + 4 June 2025
Next date: 2 + 3 June 2026
For Visitors
Visitor registration opens in February 2025.
Für Aussteller
The trade fair for industrial automation in the north of Germany
Automation live, networked, in the spotlight.
A new chapter for all about automation in Hamburg: the move from Hamburg-Schnelsen to the centre of the city and the new date in June set a clear signal – closer to the community, easier to reach, even more closely networked.
The new trade fair concept was a success: a total of 347 exhibitors and 3,542 trade visitors, countless personal discussions, live demos and aha moments. Together with EMPACK and LOGISTICS & AUTOMATION, all about automation formed a powerful trade fair trio. Manufacturers, integrators, software providers and service providers met decision-makers and users from the region.
all about automation stands for a modern and efficient trade fair format for automation, robotics and digitalisation solutions for the industry of today and tomorrow.
Thanks to everyone who helped to organise this successful kick-off.
The next all about automation date in Hamburg: 2 + 3 June 2026.
The trade fair for industrial automation in the north of Germany
Experience automation expertise live
At all about automation, regionally based users and decision-makers meet with manufacturers of automation components and systems, suppliers of robotics solutions, integrators, software providers, service providers and distributors. Solutions on the way to flexible automation and smart production are designed in direct contact.
all about automation offers a modern and efficient trade fair concept. Thanks to the standardised system stand design, all players meet at eye level. The pleasant atmosphere and the high quality of the discussions characterise the trade fair.
Premiere at Hamburg Messe
Three trade fairs - one experience
The Logistics & Automation Hamburg and Empack Hamburg trade fairs, also organised by Easyfairs, will take place at the same time as all about automation.
With just one ticket, visitors can experience innovations and solutions from industrial automation, intralogistics and packaging.

2025 in June with over 330 exhibitors for industrial automation, intralogistics and packaging!

From 2025, the Hamburg edition of all about automation will take place at the Hamburg Messe exhibition centre. More than 250 automation exhibitors will present their solutions, 70 per cent more than last year.
The two trade fairs Logistics & Automation Hamburg and Empack Hamburg, also organised by Easyfairs, will take place at the same time as all about automation. With one ticket, visitors can experience three trade fairs with a total of over 330 exhibitors.
Request registration form
Stands are fully booked
Product Highlights
At all about automation you will see thousands of products and find partners for your individual automation solution. Here we present you some highlights.
Over 250 automation companies present their solutions - 70 per cent more exhibitors than last year. Automation, robotics and digitalisation have never been on show in Hamburg to such an extent as this year at all about automation.
At the Talk Lounge - in the middle of the exhibition hall - exhibitors will present concrete application examples, new solutions and practical tips. The lecture program is free of charge and accessible without registration.
The exhibitors will be showcasing numerous new developments and innovations on the way to flexible automation and smart production. The innovation gallery summarizes the latest.
Looking for a new challenge? The exhibitors offer attractive opportunities. Take a look at the job page and meet the company representatives during your visit to the fair.
Exhibitor highlights
Exhibitors at all about automation introduce themselves and invite visitors.
Experience automation competence live
Camozzi Automation and Hans E. Winkelmann GmbH have developed a proven collaboration based on trust and efficiency, with the aim of taking pneumatic drive technology to a new level through digitalisation and innovation.
The smart cylinder project:
The smart cylinder project was launched as part of the partnership. The aim was to combine traditional pneumatics with the possibilities of modern digitalisation. The result is an innovative system that improves the efficiency and precision of pneumatic cylinders and sets new standards in automation technology.
Date & Place
Location Hamburg
The Hamburg metropolitan region is one of the most competitive regions in Germany and Europe. Hamburg is characterized by medium-sized businesses and has a broadly diversified economic structure. The all about automation is the annual meeting place on the subject of automation.
Venue:
Hamburg Messe
Hall B6 / Entrance South
Karolinenstraße 20-22
20357 Hamburg, Germany
Opening hours:
Tuesday, 2 June 2026
9 a.m.-5 p.m.
Wednesday, 3 June 2026
9 a.m. – 4 p.m.
1750
Exhibitors per year
7
Locations in the DACH region
35 000
Exhibition space
28 000
Visitors per year
What exhibitors and visitors say
"I found this event extremely beneficial! Close uncomplicated contact with the companies! Really, really great!"

"Once again, it was a great event. Great contacts with new and existing customers."

"Super, super, super!!! The presentations and the stands were first class. There was up-to-date information and trends for automation."

"It was another very successful show with lots of information and exciting regional contacts. We are looking forward to all about automation 2025."

"It is an interesting and important key exhibition in northern Germany. This is where the expertise meets."

"I have been visiting the aaa in Hamburg as an exhibitor for several years now and we appreciate the good and qualified technical discussions as well as the concrete projects that visitors come to the exhibition with."

"All my expectations were met. The organisation, including the catering
is simply great, the ambience is just right."

Review 2024
Meeting point for experts and practitioners
All stand spaces were taken when all about automation took place in the Hamburg-Schnelsen exhibition hall on 17 + 18 January 2024 and more visitors came than ever before.
The regional exhibition was the place to go to find the right solution for automation, robotics and digitalisation issues to meet individual needs.