Make initial contact with potential customers from incoming marketing and sales leads Conduct telephone canvassing to identify the right contact:s with potential customers Generate new outbound sales leads through a variety of methods including cold calling, social media networking, customer extension tactics You'll cultivate relationships and follow up with prospects as part of the sales strategy You create a bond with potential customers that align with RobCo's values and mission You support all lead generation campaigns and assist with strategy development for new campaigns You will work with our team leads and marketing team to optimize the go-to-market sales strategy